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The simple difference between reputation and brand is that:.

“To Protect and Defend”: World War II

Here, ReputationUs offers your credit union seven implementable actions to enhance, protect and defend your valuable reputations while simultaneously evolving your brand. When it comes to reputation management, start inside the credit union first. Often counterintuitive, financial institutions must dial down on marketing to members and prospective members about their products and services. Conversely, show that you sincerely care by ratcheting up your listening efforts about their needs — financial and otherwise. Also, capture the favorable comments and social posts received from wonderful experiences and include them in your marketing collateral, website and social platforms.

Bottom line, let the members speak for your credit union. Credit unions typically do a commendable job as stewards in their respective communities. The challenge is to be measurably relevant. That is, to be relevant in the community, a credit union must quantify its impact beyond presenting the token oversized check to a deserving nonprofit or highlighting countless employee volunteer hours.

Primetime Targets

Measure the impact the credit union continually makes in its community with numbers that show substantiating impact for example, the number of families supported via financial literacy efforts, money saved by members or the calculable impact the credit union had on a local nonprofit. These real numbers show true value and resonate with your staff, members, prospective members and, of course, the community you serve. What weaknesses are there that need to be strengthened?


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Are there lingering issues or doubts that need to be addressed about your products, services, experiences or people? Some simple tools to identify your vulnerabilities are surveys, focus groups and interviews that include smart, poignant questions that can help you further understand areas that may need corrections. Regularly reviewing and evaluating online reviews e.

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If there are recurring themes and issues, your credit union should take notice and address them accordingly. Most credit unions have policies and procedures established to document how staff should behave at the credit union, as well as communication protocol, with agreed upon consequences. Reputations are often damaged during and after a crisis hits a credit union. As evolves, so will the chatter internally and externally about your credit union.

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Don't have an account? They helped the United States get ready for modern warfare, including advancements in air power, the atomic bomb, and an ever-enhanced application of the computer in weapons development. They initiated the Manhattan Project and participated in it.

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Farm Wars: Protect and Defend

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